Co-organized with MBA Alumni HEC Lausanne.

Preliminary Agenda, April 23rd 2012

Venue: Auditorium CM5, EPFL, Lausanne NEW LOCATION!

Time: registration from 18h, starts at 18h30, Aperitif & Networking from 20h

Mobile Commerce and Banking
Mobile commerce was born in 1997 when the first mobile-phone enabled Coca Cola vending machines (accepting payment via SMS text messages) were installed in the Helsinki area in Finland. In the same year, the first mobile-phone-based banking service was launched by Merita Bank of Finland, also using SMS. (It was only in 1998 when the first sales of digital content to mobile phones was made possible)

Now to 2012 – Mobile Commerce and Banking continues to grow. Mobile Monday Switzerland has invited some industry-leading speakers to present their products and strategies, and to give an update on state of the industry. Join us on April 23rd for what promises to be a very interesting event.

Evening Sponsors

Speakers:

Bogdan Iancu and Xavier Blanc, BCV
BCV, Banque Cantonale Vaudoise, is the third-largest cantonal bank and has launched their mobile presence in December 2011. BCV will give you an insight into their strategy, target platforms, launch feedback and key figures after 4 months of existence. Bogdan and Xavier will also discuss the way mobile is influencing the banking world in terms of customer interaction and internal collaboration

André Burri, Swissquote Bank
André will share his experience about the security issues for accessing the user’s account and the trading features. The biggest issue is to gain the confidence of the customer and also make it fast, simple and easy for him.

Marc Barbezat, Founder & Editor of b3b
Mobile banking, a new (critical) experience for banks. Mobiles are now part of our lives and have been definitively adopted all around the world. They change the way we use information and interact with each others, whatever it is a person or a company. In this second category, banks are now facing a real new challenge to find and assert their place in this new fast moving world crowded with many new players.
This presentation highlights major trends for mobile and banking services that need to be correctly merged in order to be a successful story.

André Lambelet, samy4me
During this meeting, André will present samy4me – a mobile marketing solution – and share his experience and vision of the future in digital and mobile marketing, focused towards the retail industry.

This special Web Monday will take place together with the Mobile Monday guys and is all about Web vs. Mobile vs. Native Apps.

Speakers
Intro: Markus Leutwyler, HP
Web/Hybrid: Colin Frei, Liip AG
Native: Harry Fuecks, local.ch
Q&A and Panel Discussion
Apero and Networking

Time
Doors open at 18.30 and presentations start around 19.00. After the presentations there is time for networking and some drinks!

Location
It will take place at Hewlett-Packard Dübendorf: Ueberlandstrasse 1, 8600 Dübendorf. It’s very close to the S-Bahn station: At the station Stettbach walk a few minutes along the football field. You will eventually see the HP building directly in front of you. You can also take Bus 759 to the stop “Dübendorf Heerenschürli” from either Flughafen, Dübendorf or Wallisellen. it stops right in front of the HP Building. Register Here.

During this meeting we will be hearing from companies that connect more than people with the cloud using cellular networks and embedded mobile processors. From household devices to machines in modern manufacturing plants, our objects and surroundings are sending and receiving data.

• What are the applications for Machine to Machine and the Internet of Things?
• What are the challenges and opportunities for automatically publishing objects?

This special meeting is also the first meeting of the Internet of Things Meetup Group. Anyone interested can join the IoT Meetup Group.

When: Meeting time: 18h00-19h30
Networking Reception: 19h30-21h00

Where: Swisscom
Genfergasse 14  (near the train station)
Bern

Guest Speakers

Florian Michaelles
AutoID Labs and ETHZ

Dr. Florian Michahelles is the associate director of the Auto-ID Labs Zurich/St. Gallen and manager of the labs of Prof. Fleisch at the Department of Management, Technology, and Economics at ETH Zürich. His research interests include following topics centred around the Internet of Things: RFID applications, extending the EPC Architecture Framework for sensing capabilities, technical approaches against anti-counterfeiting, and RFID applications for the end-consumer.

As background, you are invited to review the slides which introduce the course Florian teaches.

Alexander Gellner
Ericsson

Alexander has 15 years of experience in the ICT market. He started his career at Gartner doing strategic consulting work in the ICT industry; this was followed by a total of 7 years at mobile operators Telefonica in Germany and Orange in Switzerland where he had responsibility for Market Intelligence and Consumer Marketing. At Ericsson, Alexander was in charge of Strategic Marketing and Business Development in Switzerland and now heads up the Marketing department in Western and Central Europe.
For more information see this press release.

Charles Upchurch
SilentSoft

Charles Upchurch has been the CEO of Silentsoft for 3 years. Previously, he led an IT start up in Geneva to a successful trade sale as CEO. Charles spent 16 years with SGS and held senior positions in Geneva, New York and Singapore. He started his professional career with 9 years in the oil industry and has a degree in Psychology from Rhodes College in USA.

Philipp Bolliger
Koubachi

Philipp founded his first company at the age of 18 and holds a master’s degree in Computer Science from ETH Zürich. He joined the Distributed Systems Group at ETH Zürich in April 2006 and is about to finish his PhD. In 2009, Philipp co-founded Koubachi with Moritz Köhler and has been working as CEO since. Koubachi revolutionizes the way objects and things in the household communicate. The company’s mission is to identify the potential of Smart Objects and create new possibilities for their use. The first product is a smart plant care assistant that gives exact advice when and how to care for houseplants.

Olivier Thyes
Product Manager M2M & Location Based Information, Swisscom

Olivier Thyes is a senior product manager at Swisscom and holds a master’s degree in communication systems from ETH Lausanne. He is responsible for corporate M2M products, including connectivity services and location based services. Olivier has worked at Swisscom for 11 years and has been involved in various strategic topics, including IPTV (Swisscom TV), Mobile TV, automotive solutions and M2M.

His presentation will be: M2M success stories in Switzerland and the future of M2M from an operator perspective.

Sponsors

Co-Chairs

Christine Perey, PEREY Research & Consulting
Eric Gagnaux, MNG Europe

Swiss Mobilistas, we’re excited to announce our next Mobile Monday Switzerland event!

Meeting Chair

- Christine Perey, Spime Wrangler, PEREY Research & Consulting, Montreux, CH
PEREY Research and Consulting provides market development and senior management consulting for groups working towards ubiquitous mobile Augmented Reality and the Internet of Things. Perey has worked for more than 20 years in the domain of rich media communications. She is co-founder of Mobile Monday Switzerland http://www.mobilemonday.ch , and founder of the Swiss Augmented Reality meetup group http://www.meetup.com/ARCH-Swiss-Augmented-Reality/. In mid-2010, Perey formed the International Community for AR Standards and is organizer of the AR-4-Basel framework for innovation.

Guest Speakers

- Bruno Mettler, Founder & CEO of Vanija LLC Zürich, CH
Vanija designs & realizes interactive experiences in web, mobile and digital out-of-home. Back in summer 2009 Vanija realized their first commercial augmented reality application. Bruno founded Vanija in 2008, before he worked in marketing & advertising in agencies but also on client side at BMW and Saab Automobiles.

- Jens de Smit, Software Developer, Open Standards Guy, Layar B.V. Amsterdam, NL
Jens de Smit is the company’s expert on standards for AR and the author of PorPOISe, a framework for creating content for Layar. His work is intended to drive the adoption of AR by making it easier for others to create compelling content.

- Peter Meier , CTO, metaio GmbH
Peter Meier is co-founder of metaio with Dr. Thomas Alt. He serves as CTO and actively takes part in expanding metaio’s technology and patent portfolio. He has led the development of junaio, metaio’s mobile AR platform, and strives to make AR a user interface technology for daily use. Metaio is leading Augmented Reality technology provider and has over 65 employees in its locations in Munich, Tokyo and San Francisco.

- Mark Billinghurst, Director, HIT Labs NZ, University of Canterbury, NZ
Professor Mark Billinghurst is a researcher developing innovative computer interfaces that explore how virtual and real worlds can be merged. One of his research projects, the MagicBook, was winner of the 2001 Discover award for best Entertainment application, and his AR Tennis project won the 2005 IMG award for best independent mobile game. In 2001 he co-founded of ARToolworks, one of the oldest commercial AR companies.

Quick summary

Augmented Reality (AR) blends digital data with the real world in context and for use by a person in possession of any device with sensors and capable of displaying information in real time. AR was the focus of research laboratories and implemented in highly controlled professional environments long before it became popular. Today, using the latest generation of smartphones and tablets, users can now experience semi-immersive environments — they can see information associated with a place and natural features of the real world.

In this meeting, we will have the opportunity to hear about the latest developments around AR Today, at the AR Today conference.

- How are people using mobile AR?

- What does it take to developer mobile AR experiences?

These are the themes for the AR Today sessions (see full agenda for the AR Today conference). In addition, leading researchers working on the Augmented Reality of the future, also gathering in Basel for the annual International Symposium on Mixed and Augmented Reality, will join us and give us a sneak peak at what they are working on.

Join us for short presentations by your chair for the meeting, Christine Perey co-founder of Mobile Monday Switzerland, invited speakers and professional networking cocktail hosted by CeBIT and empea, organizers of the AR Today conference.

REGISTRATION

For this special event, Mobile Monday Switzerland members must register with the AR Today portal checking the evening reception and when prompted entering the code <momoch>.

This code is for a limited number of complementary passes (one per person) for Mobile Monday Switzerland members only, available on first come first served basis to the evening reception. Upon completing the AR Today registration form, you will receive a confirmation e-mail message from Amiando with your ticket. You must present the ticket at ARToday registration.

When:Meeting time: 18h00-19h00
Networking Reception: 19h00-20h30-
October 26th, 2011.
Where: Congress Center Basel (near Messeplatz tram stop)

Quick summary: During this event, you will learn of the different faces of NGN and LTE (4G). From the ISP infrastructure side to the end-user application, via the market drivers, 6 speakers over 4 presentations will run you through these different concepts and business models.

When: September 26th, 2011. Registration from 18h, starts at 18h30.

Where: Fribourg, The Safe Gallery, Blv de Parolles 1 (under the BCF Banque Cantonale de Fribourg, 100m from the train station).

Speakers:

Alexander Gellner, Head of Marketing, Region Western and Central Europe For Ericsson

Sanne Stijve, Senior Sales Engagement Manager, Mobile Broadband Practice @ Ericsson AG

Next-generation networks are starting to be rolled out everywhere – mobile networks are being upgraded with LTE, and new fiber networks are already in the ground in many countries and cities. Is this merely another wave of technological innovation, or is it driven by real end-user demand? What do we need these networks for? How can network operators make money in spite of the huge investments they have to take for building them? Who will benefit most from these networks?

Alexander has 15 years of experience in the ICT market. He started his career at Gartner doing strategic consulting work in the ICT industry; this was followed by a total of 7 years at mobile operators Telefonica in Germany and Orange in Switzerland where he had responsible positions in Market Intelligence and Consumer Marketing. At Ericsson, Alexander was in charge of Strategic Marketing and Business Development in Switzerland and now heads up the Marketing department in Western and Central Europe.

With his extensive expertise in radio access technologies, Sanne helps operators across Europe with the evolution of their mobile access networks: how to cope with ever-increasing demand for capacity, how to improve speeds and performance, how to handle new devices such as smartphones and tablets, how to maximise revenues or reduce OPEX are among his favourite topics.

Ludovic Fournier, Senior Strategy Manager, SCS-NIT-GV-ATS-NTW at Swisscom.

His presentation will talk about LTE, the new technology after UMTS. Swisscom did test performances and limitations of LTE in real conditions and is now presenting the challenges.

Ludovic is Senior Technological Strategy Manager at Swisscom. He focuses on Mobile networks evolution. He contributed to the deployments of public WiFi (PWLAN) and 3G networks, optimizing customer satisfaction and increasing competitive advantage in mobile broadband.

He has worked in research, innovation and strategy at Ericsson and Swisscom.

He holds an MSc in mobile communications and an EMBA.

Rodrigue Zbinden, CEO of Morphean

Sylvain Egger, Software Engineer at Morphean

Their presentation will talk about Video Surveillance and Digital Signage, two applications that require large bandwidth and will consume much more in the coming future. What are the challenges today and how can 4G solve this?

Rodrigue Zbinden completed his HES Engineer degree by an Executive MBA and is a passionate of technology and ICT. He created few enterprises in this ICT industry and he is involved in few innovative projects. Rodrigue is the CEO of Morphean and Softcom Technologies SA, a software company with 35 persons.

Sylvain Egger with his HES Engineer degree became quickly a clever software architect and developer. He is a passionate of Innovation and on the latest software technologies.

Matthias Sala, CEO of Gbanga

HTML5 has become a major trend in the web sphere in general and in the mobile area in particular. There is not only a demand for standardized and uniformed website development to reduce complexity and cost, but also the need to reach as many mobile users without having to implement native apps for highly proprietary platforms.

While native apps have the advantage to work fully offline on a device, HTML5 web apps require a more reliable and fast data network like 4G. This is especially true for entertainment purposes like in multiplayer games.

In his talk, Matthias presents how modern apps can work completely in the browser and what impact that has on the underlying data network.

Matthias Sala designs games that blur fiction with reality. He founded Gbanga in 2007 to develop an innovative mixed-reality gaming platform for mobile phones, with a focus on bringing the excitement and immersion of console game to everyday situations. The platform and games running on Gbanga have since been nominated for international game award. Matthias studied computer science at Swiss Federal Institute of Technology (ETH) and Stellenbosch University. He did research at Siemens Smart Home Lab and at Xerox PARC in Palo Alto with projects including activity-based advertising and RFID-supported recycling. Besides working at Gbanga, Matthias organizes industry events such as the SuperHappyDevFlat and StartupCamp Switzerland. He is also a founding member and president of the International Game Developer Association (IGDA) Swiss Chapter and founding member of Mobile Monday Switzerland. He won the Sentient Future Award and the Swiss venture leaders prize.

Will you join us? Register your place now. RSVP here!

MoMo #25, Social Media – Is it all hype or are there real revenues to be made?

When: Monday July 4th, from 6.30pm.

Where: HyperWeek, Rue de La Colline 10, 1205 Geneva

Will you join us? Register your place now. RSVP here!

How has social-media impacted different industries and our lives today?

Will the Groupon model continue to succeed? What other interesting concepts exist for social-media (eg social gaming, virtual goods, group messaging, corporate social-media.)

Come and listen to the fascinating perspectives of leading entrepreneurs, and digital-media experts who are harnessing the power of social-media in their organisations. Discuss with them how the mobile channel is complementing their activities.

Join us in Geneva on July 4th, and help celebrate the country behind most of today’s internet household names – the U.S.A. and its famous Silicon Valley.

Speakers:

Raphael Briner, Founder & CEO Hyperweek

Raphael helps leading companies to deploy their own private social publishing platform. Hyperweek work for TV broadcasters, media companies, and brands to grow their audience with controlled and editorialized social channels.

Raphael will present key learnings from Hyperweek’s business and what the mobile channel means to him and his clients.

Edouard Lambelet, Co-founder & CEO SmallRivers

Entrepreneur, explorer – always on “learning mode”. Now co-founder & CEO of SmallRivers Initiative (creator of paper.li startup). SmallRivers is a privately held startup incorporated in Switzerland (Lausanne) and located on the EPFL campus. The company is focused on facilitating the discovery of relevant content and other people of interest on the web

Edouard will present paper.li and its current mobile strategy with its rollout of a mobile version underway.

Sabine Dufaux, Co-Founder & Strategic Planner @ Relax In The Air digital agency

Sabine helps building digital strategies for challenging markets. She also blogs about emergent tech, branding and digital culture at www.sabinedufaux.com.

Sabine will talk about mobile use and social media consumption in Switzerland. Relax In The Air has recently published the report “Defining Social Media in Switzerland” an overview of social media consumption and trending opportunities.

Matthias Luefkens, Associate Director Digital Media, World Economic Forum

Responsible for digital media at the World Economic Forum (www.weforum.org); Founder of the In Your Pocket city guides (www.inyourpocket.com) print and online city guides to 70 European cities; formerly deputy editor in chief with EuroNews television and freelance correspondent for AFP, The Daily Telegraph and Libération, in the Baltic States from 1991 – 1996.

Matthias will share some fascinating insights into the use of social media and mobile phones at major Global events like the annual Davos conference. He will present his view on how social-media is enabling people to interact with world-leaders in totally new ways and his views on how the growth in smartphone adoption and new social-media services are shaking up politics, business and every day life.

Special thanks to Hyperweek for hosting the evening in their new office.

MoMo #23 May 9: Where next for Mobile-Content and VAS revenues?

Location: Technopark, Zurich

It is not such a long time ago where Digital Companies made millionsof dollars of revenues with selling ringtones and wallpapers to mobile customers. But where are those companies now? With the growing numbers of smart phone owners those companies have disappeared from the landscape and new kinds of mobile content have appeared such as music downloads or mobile apps. But how sustainable are those types of content. Will they still exist in a few years or will they also disappear like ringtones? And what will happen with the network operators. In the time of Digital Companies they earned good money with SMS/MMS but today with smart phones people are using email and the mobile internet instead.

How are the interests for mobile content growing and evolving amongst consumers? What to keep as Value Added Service for end consumers? How will mobile operators contribute in the value chain? How have mobile applications changed over time?

Join the discussion at our next Mobile Monday event and hear where mobile-operators should be looking to generate new revenue streams out of VAS if/when the app craze will be over?

Speaker:

“App as Mobile Content in VAS”

by Marco Rohr, Senior Product Manager by net-m AG

http://net-m.ch

“Evolution of mobile apps development from 2004 to today“

by Reto Senn, COO by Bitforge

http://bitforge.ch

“Embedded emotional ads as a new VAS”

by Olga Steidl, Head of Marketing, SPB Software

http://spb.com

Speaker list not yet complete.

MoMo volunteering and networking event

A new program for MobileMonday Switzerland

When: Monday 4th April from 18:30-21:00

Where: Restaurant La Table de Vallotton – EPFL, Rolex Center, Lausanne.

Interested in mobile applications and technologies and their past, present and future directions ? Do you have a project to present or advertize ? Fancy contacts and experience sharing with experts in this field in Suisse Romande ? The next Mobile Monday open bar-camp style is for you! Short presentations (no slides) welcome.

After interesting suggestions from our newcomers in Zurich, the team is looking for active volunteers in Suisse Romande. They have plenty of program ideas including : mobile social media, augmented reality, gaming, mobile payment, marketing, machine to machine / internet of things. If you know speakers or want to influence future sessions, come and tell us about it. Those of you not able to attend but still interested in contributing to the association, please contact us by email at info@mobilemonday.ch .

As usual, we are also happy to hear any proposals for sponsoring requests or offers of locations to host our free events.

2011 is off to a great start in the Mobile World with the smartphone and mobile app-revolutions still moving at incredible speeds. The Mobile World Congress in Barcelona is now behind us, where NFC/m-payment announcements were plentiful, Apple’s latest subscription model was announced, consumer-electronics manufacturers announced x new tablet-models, e-books/reader services and paid-news content business models have been launched. The mobile channel is now becoming a must-have component of any consumer-facing business and also is becoming a key enabler in B2B scenarios too.

In summary, it’s a good time to be active in Mobile!

Therefore why not join us for our next Mobile Monday networking event at the CafeBoy Bar in Zurich, on Monday 7th March from 18:30-21:00 and share your personal mobile perspectives and experiences with others in the Swiss mobile community.

Mobile Monday Switzerland, now coming up to its 3rd year of operation, is a vibrant community with over 800 participants and innovative mobile/digital industry topic-events staged in major cities across Switzerland (Bern, Biel, Brugg-Windisch, Délémont, Zurich, Fribourg, Lausanne). We are currently looking for volunteers interested in joining the organizing-team, and would love to meet you and discuss further over a drink on March 7th in Zurich. Those of you not able to attend but still interested in contributing to the association, please contact us by email at info@mobilemonday.ch .

We are also always happy to hear any proposals for innovative events and speakers you might have at any time, as well as sponsoring requests or offers for locations to host events.