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MoMo Seoul – March 26th – Mobile AD Tech

Posted by seoul on March 7, 2012 under Seoul Via: Mobile Monday Seoul

Mobile advertising is rapidly spreading in the local mobile industry, and leading-edge mobile advertising technologies and platforms will be introduced at Mobile AD Tech 2012, scheduled for March 26th in Seoul.

At Mobile AD Tech 2012, in a joint event with the 15th Mobile Monday Seoul, global technology leaders Airpush, InMobi, Qualcomm and Tapjoy (in alphabetical order) are confirmed as sponsors. In addition, industry research and consulting firms, including Strategy Analytics and TIM & Co., are joining as speakers.

Agenda

Utilizing Push Notification Ads on Mobile Platforms
: Brian Kim, Country Manager, Airpush Korea

Vuforia Introduction: How to Use It for a Mobile AD Platform
: Hyun-Mook Cho, Engineer, Qualcomm Korea R&D Center

New Level of Mobile Market with Web 3.0
: Thomas Kang, Director, Strategy Analytics

HTML5 Era Has Arrived. Rich-Media Mobile Ads
: Jay Lee, Sales Engineer Manager, InMobi

Mobile Ad Monetization
: Seunghyun Son, Ad Sales Director, Tapjoy Korea
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Panel Discussion: “Mobile AD, Real or Hype from Both Developers and Advertisers”

Even though there are no objections regarding the potential value of mobile advertising, the majority of advertisers in Korea are reluctant to embrace it aggressively, and with the small-size of almost all developers, they still do not have meaningful revenue from mobile advertising.

In this panel discussion, industry observers and platform vendors will do a reality-check on the present situation for mobile advertising in Korea, and will discuss ideas for breakthroughs to obtain high ROI (Return on Investment) for advertisers and generating a more effective monetizing method for developers.

Hans Yoon, Senior Director, TIM & Co.
Thomas Kang, Director, Strategy Analytics
Jay Lee, Sales Engineer Manager, InMobi
Seunghyun Son, Ad Sales Director, Tapjoy Korea
Brian Kim, Country Manager, Airpush Korea

Date: March 26, 2012 (Monday) 2:00 pm – 7:00 pm – conference / 7 pm – 10 pm (Beer Party-networking)

Venue: KT Olleh Square, Seoul
Registration: First-come, first-served basis
Cost : USD 8 (Beer Party USD

Registration Here (Korean version)
or email us (momo@mobilemonday.co.kr)

The 15th Mobile Monday is proudly sponsored by Airpush, InMobi, Qualcomm and Tapjoy

MoMo Seoul – Nov. 7th – Mobile Advertising

Posted by seoul on October 16, 2011 under Seoul Via: Mobile Monday Seoul

How Can All Players Win in the High-flying Era of Mobile Ad?

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Along with the boom in smartphones and tablets, mobile advertising is soaring high beyond our expectations.

According to Gartner, global mobile-advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010. Another research firm, Global Industry Analysts (GIA), recently projected that the global market for mobile advertising will reach $32 billion by 2017.

To hop on and ride this “Mobile Ad” bandwagon, we need to more accurately understand the direction of the mobile ad industry, and a clearer perspective, needless to say, would be helpful.

Thus, at the next Mobile Monday Seoul, the 14th event since 2009, industry observers and the main players in the mobile ad field, both locally and globally, will share their insights and know-how with us.

Theme: How Can All Players Win in the High-flying Era of Mobile Ad?
Date & Time : 7 Nov 2011 (Mon) ~~17:00 ~ 20:30~~ 14:00 – 17:40
Venue : KT OllehSquare (Seoul)
Admission : 10,000 Kwon (USD 8 )
Registration: First-come, first-served basis

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Please see below for detailed session information.

Making Money on Mobile: Best Practices and Tips

Kate Zhang,
Director of Partnerships, Asia, Tapjoy

Mobile Advertising Strategy on Smart Era

Siwon Roh
Head of Mobile Buiness Unit, Mezzo Media

Mobile game, As a Mobile Ad Platform

Moonki Chae
Vice President, Marketing Dept., Com2uS Corporation

Rich Media Mobile Ad

Sujeong Park

Head of Local Business, Korea, InMobi

How to Maximize Effectiveness of Mobile Ad?

Jaepil Kim
Senior Researcher, KT Economic & Management Institute

OllehSquare

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MoMo Seoul – Sept. 19 – Tech Update Qualcomm & NAVTEQ

Posted by seoul on September 9, 2011 under Seoul Via: Mobile Monday Seoul

The theme of the 13th Mobile Monday, scheduled for September 19 at Institut Francais, Seoul, is “Tech Update : Qualcomm & NAVTEQ.”

At this event, Qualcomm will demonstrate AllJoyn as a software framework for developers that enables easy P2P (Peer-to-Peer) access.

NAVETEQ, a leading global provider of location content in the form of maps, traffic and places data, will introduce NAVTEQ Network for Developers(NN4D).

Enhnacing User Experience with Qualcomm’s P2P Solution, AllJoyn Jicheol Park, Director, Qualcomm Korea

Designed to solve many of the problems that exist in enabling peer-to-peer (P2P) communication, AllJoyn is an open-source software framework developed by Qualcomm Innovation Center, that makes it easy for you to add ad-hoc, proximity -based P2P into your apps without the need to connect to cellular networks.

Opportunities for developers with NN4D
Ashish R Bedekar, APAC Partner Relationship Manager, NAVTEQ

The NAVTEQ Network for Developers™ (NN4D) empowers application developers with the knowledge and resources needed to create the hottest, most differentiated location-based products. Access technical resources, support and business development services to build and market location apps for web, mobile, automotive, GIS and enterprise markets worldwide.

Date: September 19, 2011 (Monday) 6:00 p.m. – 8:00 p.m.)
Venue: Institut Francais Fee: Free of Charge
Registration: First-come, first-served basis
Registration Here(Korean version)http://onoffmix.com/event/3685
or email us (momo@mobilemonday.co.kr)

The 13th Mobile Monday is proudly sponsored by Qualcomm and NAVTEQ.

MoMo Seoul #12 Tablet Presentation File

Posted by seoul on March 9, 2011 under Seoul Via: Blog entries

Theme : It's Tablet Time!
Date: March 07, 2011 (Monday) (5:00 p.m. ~ 7:30 p.m.)

Venue: KT ollehSquare

Proudly Sponsored by KT

Presentation by Greg Roh
Technology / Senior Analyst, HMC Investment Securities
PDF Download

Mobile Monday Seoul March 7th It’s Tablet Time!

Posted by seoul on February 20, 2011 under Seoul Via: Blog entries

As we seen at the recent Mobile World Congress 2011, the world's largest mobile and telecom industry's annual conference held in Barcelona, Spain, tablet is a key buzzword for this year along with smartphones.

The theme of the 12th Mobile Monday, scheduled for March 7 at Olleh Square, Seoul, is "It's Tablet Time!" At this event, Qualcomm will introduce new technologies and solutions for tablets along with market perspectives and trends presented by a well-know neutral analyst of a securities and investment firm. The first Mobile Monday of this year is proudly sponsored by Qualcomm and KT. Mobile Monday will be held six to seven times this year with various themes and include mobile Ad.

Theme: It's Tablet Time ... Catch Up on Tablet Tech & Market Trends * Date: March 07, 2011 (Monday) (5:00 p.m. - 8:00 p.m.)
Venue: KT ollehSquare
Fee: Free of Charge
Registration: First-come, first-served basis

Registration Now

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